Over the last year, more than 4,500 people in East Peoria received assistance from United Way funded programs such as crisis nursery help, home-delivered meals, mental health counseling, disaster services, and much more.
In total, 50 Heart of Illinois United Way funded programs were utilized by East Peoria residents last year.
When Sue Yoder started as a part-time teller at CEFCU thirty years ago, she was one of only 200 employees. Today, she is vice president of marketing; and CEFCU is one of the nation’s largest and most successful credit unions, with assets exceeding $4.8 billion. Yoder is responsible for directing the Marketing, Community Relations, and Corporate Research Departments at CEFCU. These functions include: marketing promotions and campaigns, advertising, corporate image, public relations, spokesperson, market and member research, and corporate giving.
After attending Illinois Central College, she earned her Bachelor’s Degree from the University of Illinois at Springfield in 1988 and an MBA from Bradley University in 1991. She is also a graduate of the Peoria Area Chamber of Commerce Community Leadership School and the University of Missouri-Columbia Executive Marketing Institute.
With extensive community service, Yoder currently serves on the Boards of Directors for Easter Seals as the immediate past Board Chair, the Children’s Hospital of Illinois as the current Board Chair and as a publicly-elected Trustee at Illinois Central College having served several terms as Chair. Her involvement with United Way started in 1995 when she volunteered as the Pacesetter Co-Chair, in 1996 as the Business/Commerce Chair, and as the 75th Anniversary Fund Raising Events Chair in 1997. She continues to support the United Way at CEFCU, where the Employee Campaign is directed under her department.
“Contributions to the Heart of Illinois United Way help provide essential services and assistance to more than 1,100 central Illinois residents each and every day, by helping fund more than 85 programs at 47 different partner agencies! The work of the United Way and its partner agencies touches us all,” Yoder said.
Sue is married to Bruce Portscheller and has one son, Patrick Vaughan. Patrick is 33 years old, and is married to Randi. They have two children: Alivia, 6 years old, and Ty, just 18 months old. In her free time, Sue loves spending time with the grandchildren, golfing, and working on her family genealogy.